Belfast Beauty Buzz: Sephora Announces Victoria Square Grand Opening for 2026

Get ready, beauty enthusiasts of North Belfast and beyond! The highly anticipated arrival of global beauty giant Sephora is officially set for Victoria Square, Belfast. Sephora UK has announced that its very first store on the island of Ireland will open its doors on Thursday, 12th February 2026.

This landmark opening marks Sephora UK's 13th store and its first for 2026, bringing a massive 2,550 sq ft 'beauty playground' to the heart of Belfast’s bustling shopping district. Shoppers can look forward to an extensive array of world-renowned products, from cult favourites to indie icons, alongside Sephora's own popular Sephora Collection.

Prepare to discover exclusive 'Only At Sephora' brands such as rhode, Haus Labs, Makeup By Mario, Merit Beauty, INNBeauty Project, and Tower 28. Plus, the 'Hot on Social' table will feature TikTok-viral sensations like Tatcha, Glossier, Glow Recipe, Rare Beauty, Sol De Janeiro, and Kosas, making it a must-visit for staying on top of the latest trends.

The grand opening weekend, running from Thursday 12th to Sunday 15th February, promises to be a vibrant event. Expect entertainment from local and emerging talents, curated queue experiences, and delicious treats from favourite local culinary spots. Instead of the traditional first-in-line goodie bags, customers making any purchase during this period will receive a 'Beauty Bonus Card' for a chance to win instant prizes, including full-size products, discounts, Sephora merchandise, and coveted goodie bags. This inclusive approach ensures more shoppers have a chance to celebrate.

Sephora aims to be more than just a retail space; it's a destination for personalised beauty. The new Belfast store will offer services like personalised beauty consultations (now redeemable), gift wrapping, and even engraving. To stay in the loop about the opening programme and timings, local beauty lovers can follow @sephoraUK on Instagram.

For those who want to deepen their beauty experience, the Sephora UK app and the MySephora loyalty programme offer fantastic benefits. Members can earn points on every purchase, redeemable for exclusive products, surprise gifts, and special event invitations, all tracked conveniently through the app. Plus, loyalty members often get early access to new product releases.