Charles Hurst Drives Growth in Belfast with Two New Car Brands & Jobs

Charles Hurst Drives Growth in Belfast with Two New Car Brands & Jobs

Great news for car buyers and job seekers in Belfast! Charles Hurst Group is making a significant investment by introducing two innovative new vehicle brands, Changan EV and Geely, to its Boucher Road complex. This expansion means more choice for residents interested in electric and hybrid vehicles, and it's also set to create valuable new jobs in our community.

Great news for car buyers and job seekers in Belfast! Charles Hurst Group, a well-known name in Northern Ireland's automotive scene, is making a significant investment by introducing two innovative new vehicle brands, Changan EV and Geely, to its Boucher Road complex. This expansion means more choice for residents interested in electric and hybrid vehicles, and it's also set to create valuable new jobs in our community.

The Changan EV brand makes its debut in Northern Ireland with a brand-new showroom dedicated to showcasing its stylish, fully electric Deepal S07 and S05 compact SUVs. These vehicles are an impressive blend of Italian design, UK engineering, and Chinese expertise, offering premium features and advanced technology without the hefty price tag.

Alongside Changan, Charles Hurst is also partnering with Geely Auto UK. Geely, the world’s seventh-largest automotive maker and owner of renowned brands like Volvo and Lotus, is launching its compact SUVs – the electric Geely EX5 and the hybrid Starray EM-i – from its own new showroom on Boucher Road. Geely only entered the UK market last year, making this a fresh opportunity for local drivers.

This substantial expansion reinforces Charles Hurst's dedication to becoming Northern Ireland's top choice for electric and hybrid driving. The Group has invested heavily to bring cutting-edge brands to our region, ensuring customers have access to new showrooms, expert advice, and excellent aftersales support. With these additions, Charles Hurst continues to offer the widest selection of low-emission vehicles in Northern Ireland, including popular brands like BYD, Kia, Toyota, Nissan, Renault, Vauxhall, and Land Rover.

Jeff McCartney, Group Operations Director at Charles Hurst, shared his excitement: "We are thrilled to be the first major retailer in Northern Ireland to introduce not one, but two of the world’s newest and most innovative EV and low-emission brands. This highlights our commitment to offering genuine choice and value to customers looking to switch to a more sustainable and affordable way to drive. We can’t wait for everyone to experience the new Changan Deepal S07 and Geely SUVs, which boast striking design and premium technology without the premium price – and we look forward to expanding the available range in the coming months and years."

For those curious about pricing, the Changan Deepal S07 is available from £39,990, with the Deepal S05 starting slightly lower at £37,925. The new Geely EX5 begins at £31,999, and the Starray EM-i from £29,990. Geely Auto UK has ambitious plans, aiming to launch 10 new models over the next three years. Plus, Geely provides an impressive 8-year, 125,000-mile warranty on all vehicles, along with four years of roadside assistance, offering peace of mind. To discover these exciting new vehicles or book a test drive, visit charleshurstgroup.co.uk.

Publisher

Phill Hendry

2026/03/09

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