General Merchants

General Merchants is a neighbourhood eatery that specialises in serving fine coffee and Antipodean-style brunches. In addition to its café menus, the business sells goods and provisions through a shop and also provides wholesale services. The company operates multiple venues across Belfast. These are located at 481 Upper Newtownards Road (East Belfast), 361 Ormeau Road, 5A Lockview Road (Stranmillis), 634-636 Antrim Road, and 35 Donegall Place. A central telephone number, (0)28 9029 1007, is provided for all venues, while each location also has a specific email address for enquiries.