Lidl Northern Ireland provides a wide variety of products, with categories including Food & Drink, Kitchen & Household, DIY and Garden, Sport & Leisure, Home & Living, and Fashion & Lifestyle. The retailer features weekly offers, 'Super Savers', and 'Middle Aisle Highlights' with themed sales for events like Father's Day and Pride, alongside seasonal items for BBQ and watersports. Digital services include the Lidl Plus app for offers, a 'Digital Assistant LiA' to check in-store availability of specials, and an email newsletter. The company promotes a Kickstart Supplier Development Programme, a charity partnership with Age NI, and celebrates 25 years of operation in Northern Ireland. Customers can also access online leaflets, recipes, and information on product recalls. Contactless payments are accepted.

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