Musgrave MarketPlace serves three main customer types: retailers, foodservice professionals, and general businesses. For retailers, it provides services to help drive business forward. Foodservice professionals are offered an extensive product range and various ordering methods. Other businesses can register to get discounts on breaktime snacks, equipment, and stationery. The company advertises promotions across retail, foodservice, alcohol, and fast food categories. A key feature is the ability to order online 24/7, aimed at saving businesses time and money. Customers can also sign up for email updates on special offers. The site provides inspirational content, such as recipes, alongside functional tools like a store locator.

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